Responsible for creating print and online ads for various publications in Metro Vancouver. These publications catered to community-based audiences (such as Vancouver is Awesome, North Shore News, Tri-City News, Coffee News), business-oriented audiences (such as Business In Vancouver), ethnic audiences (such as Sing Tao Daily, Philippine Asian News Today, Voice Online, Hamyaari), and other specialized populations.

Oversee the creation of transit ads for bus shelters, SkyTrain and SeaBus stations, bike racks and lockers for WorkBC Centres across Metro Vancouver.

Negotiate contracts with external vendors to purchase media for transit and print ads. The media groups included Glacier Media, Postmedia, Star Media, Lamar, Outfront and Pattison.

Manage multiple external stakeholders, including a Digital Marketing Agency, to optimize Google Display Ads campaigns.

Expertise: Advertising, Art Direction, Graphic Design, Media Buying, Negotiation, Digital Marketing, Traditional Marketing, Print ads, and Online ads.