WorkBC PodcaST

CLIENT

WorkBC is a flagship employment program funded by the Government of Canada and the Province of British Columbia.

SCENARIO

When faced with the need to amplify WorkBC's reach and engage the community, I recognized the untapped potential of podcasting.  

SOLUTION

I decisively initiated the creation of the WorkBC Podcast. From conceptualization to launch, I took charge of every phase, ensuring a seamless process. 

RESULTS

By producing monthly episodes focused on employment in Vancouver, I not only raised awareness of WorkBC services but also strategically fostered partnerships with other organizations. This collaborative approach significantly boosted the podcast's success, resulting in an impressive 600 downloads per month and a dedicated subscriber base of 900. The podcast has become a powerful tool for connecting with our audience and promoting WorkBC's mission.