KAKA

CLIENT

Kaka, a former professional footballer. During his career, he played for Sao Paulo FC, AC Milan, Real Madrid CF, and Orlando City SC. Here are some of his honours:

• FIFA World Player of the Year in 2007

• Ballon D’Or in 2007

• 2002 World Cup (Brazilian National Team)

• 2003/04 Italian League (AC Milan)

• 2006/07 Champions League (AC Milan)

• 2008 FIFA Club World Cup (Brazilian National Team)

• 2007/08 La Liga (Madrid CF)

• Listed by Time as one of the world's 100 most influential people in 2008 and 2009.

SCENARIO

Kaka is widely recognized for his fair play and gentlemanly conduct and is often cited as a role model in sports. Throughout his career, he has maintained a positive and humble reputation, earning the admiration of fans, teammates, and fellow professionals.

My agency, Comcept, managed media coverage opportunities (Public Relations), branding, athlete endorsements, strategic partnerships, and digital marketing for your clients. Among the athletes we worked with, Kaka had a lot of potential to close endorsement deals. Therefore, we created and identified brands that shared values aligned with his to maximize his opportunities for successful partnerships.

SOLUTION

Led Kaka's marketing strategy, creating media coverage opportunities, implementing a digital marketing strategy for social media, and producing and publishing engaging content to effectively communicate with his fans. Also prospected numerous advertising agencies and marketing departments of world-class brands, and negotiated endorsement deals.

RESULTS

Sealed endorsement deals with Gillette and Santander, and contributed this to his current social media presence. He now has over 30 million Facebook and 29 million Twitter fans.